Marketing research
Label
Marketing research
Name
Marketing research
Focus
Actions
Incoming Resources
- Subject of23
- Creating markets for energy technologies, International Energy Agency
- New methods of market research and analysis, G. Scott Erickson
- Developing brands with qualitative market research, Jon Chandler & Mike Owen
- Marketing research, Carl McDaniel, Jr., Roger Gates
- Cross-checking the media, Jesper Rudiger
- Market research, the process, data, and methods using Stata, Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
- Handbook of marketing scales, multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer
- Experimentation works, the surprising power of business experiments, Stefan H. Thomke
- Essentials of marketing research, putting research into practice, by Kenneth E. Clow, Karen E. James
- Qualitative marketing research, David Carson ... [el al.]
- Decoding the irrational consumer, how to commission, run and generate insights from neuromarketing research, Darren Bridger
- Marketing research, a practical approach, Bonita Kolb
- Methods beyond interviewing in qualitative market research, Philly Desai
- The handbook for focus group research, Thomas L. Greenbaum
- Marketing metrics, the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]
- All you can pay, how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
- Delivering results in qualitative market research, Geraldine Lillis
- The handbook of marketing research, uses, misuses, and future advances, edited by Rajiv Grover, Marco Vriens
- Practical text analytics, interpreting text and unstructured data for business intelligence, Steven Struhl
- Qualitative market research, a comprehensive guide, Hy Mariampolski
- Information et décision en marketing, Yves Evrard, Patrick Le Maire
- Product recommendations in e-commerce retailing applications, Nicolas Knotzer
- Qualitative marketing research, a cultural approach, Johanna Moisander and Anu Valtonen
Outgoing Resources
- Focus1