Qualitative market research, a comprehensive guide, Hy Mariampolski
Type
Label
Qualitative market research, a comprehensive guide, Hy Mariampolski
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Qualitative market research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380231
Responsibility statement
Hy Mariampolski
Series statement
SAGE research methods
Sub title
a comprehensive guide
Summary
This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.--, Provided by publisher
Target audience
specialized
Creator
Content
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Creator1
- Subject2
- Content1
- Mapped to1