Qualitative marketing research, a cultural approach, Johanna Moisander and Anu Valtonen
Type
Label
Qualitative marketing research, a cultural approach, Johanna Moisander and Anu Valtonen
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Qualitative marketing research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
297392549
Responsibility statement
Johanna Moisander and Anu Valtonen
Series statement
SAGE research methodsIntroducing qualitative methods
Sub title
a cultural approach
Summary
Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory.--, Provided by publisher
Target audience
specialized
Contributor
Creator
Content
Is Part Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
- Creator1
- Subject2
- Content1
- Is Part Of1
- Mapped to1