Bibliograph

Handbook of marketing scales, multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer

Type

Label

Handbook of marketing scales, multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer

Language

eng

Bibliography note

Includes bibliographical references and indexes

Index

index present

Literary Form

non fiction

Main title

Handbook of marketing scales

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

738380082

Responsibility statement

William O. Bearden, Richard G. Netemeyer

Series statement

SAGE research methods

Sub title

multi-item measures for marketing and consumer behavior research

Summary

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.--, Provided by publisher

Target audience

specialized

Contributor