Bibliograph

The handbook of marketing research, uses, misuses, and future advances, edited by Rajiv Grover, Marco Vriens

Type

Label

The handbook of marketing research, uses, misuses, and future advances, edited by Rajiv Grover, Marco Vriens

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Main title

The handbook of marketing research

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

431996457

Responsibility statement

edited by Rajiv Grover, Marco Vriens

Series statement

SAGE research methods

Sub title

uses, misuses, and future advances

Summary

Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.--, Provided by publisher

Target audience

specialized

Contributor

Subject