Developing brands with qualitative market research, Jon Chandler & Mike Owen
Type
Label
Developing brands with qualitative market research, Jon Chandler & Mike Owen
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Developing brands with qualitative market research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380239
Responsibility statement
Jon Chandler & Mike Owen
Series statement
SAGE research methods
Summary
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.--, Provided by publisher
Target audience
specialized
Contributor
Creator
Content
Is Derivative Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
- Creator1
- Subject2
- Content1
- Is Derivative Of1
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