The handbook for focus group research, Thomas L. Greenbaum
Type
Label
The handbook for focus group research, Thomas L. Greenbaum
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
The handbook for focus group research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380392
Responsibility statement
Thomas L. Greenbaum
Series statement
SAGE research methods
Summary
Thomas Greenbaum discusses how the effectiveness of focus groups is conditional on the effectiveness of the moderators, the techniques they use, the facilities they have and the control they achieve on the ever-escalating costs of research.--, Provided by publisher
Target audience
specialized
resource.variantTitle
Focus group research
Creator
Content
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Creator1
- Subject2
- Content1
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