Bibliograph

Marketing metrics, the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]

Type

Label

Marketing metrics, the definitive guide to measuring marketing performance, Paul W. Farris ... [and others]

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing metrics

Nature of contents

bibliography

Oclc number

1085169304

Responsibility statement

Paul W. Farris ... [and others]

Sub title

the definitive guide to measuring marketing performance

Table Of Contents

Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics

Creator