Bibliograph

New methods of market research and analysis, G. Scott Erickson

Type

Label

New methods of market research and analysis, G. Scott Erickson

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

New methods of market research and analysis

Nature of contents

bibliography

Oclc number

989708415

Responsibility statement

G. Scott Erickson

Summary

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. --, Provided by publisher

Creator