Bibliograph

Essentials of marketing research, putting research into practice, by Kenneth E. Clow, Karen E. James

Type

Label

Essentials of marketing research, putting research into practice, by Kenneth E. Clow, Karen E. James

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Essentials of marketing research

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

1055260614

Responsibility statement

by Kenneth E. Clow, Karen E. James

Series statement

SAGE research methods

Sub title

putting research into practice

Summary

This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data.--, Provided by publisher

Target audience

specialized

Contributor