Methods beyond interviewing in qualitative market research, Philly Desai
Type
Label
Methods beyond interviewing in qualitative market research, Philly Desai
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Methods beyond interviewing in qualitative market research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380237
Responsibility statement
Philly Desai
Series statement
SAGE research methodsQualitative market research, 3
Summary
This publication outlines the history of interviewing within social science and market research, and the classic characteristics of qualitative market research interviews and group discussions.--, Provided by publisher
Target audience
specialized
Creator
Content
Is Derivative Of
Is Part Of
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Creator1
- Subject2
- Content1
- Is Derivative Of1
- Is Part Of1
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