European University Institute Library

Delivering results in qualitative market research, Geraldine Lillis

Label
Delivering results in qualitative market research, Geraldine Lillis
Language
eng
Bibliography note
Includes bibliographical references
Index
no index present
Literary Form
non fiction
Main title
Delivering results in qualitative market research
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
738380242
Responsibility statement
Geraldine Lillis
Series statement
SAGE research methodsQualitative market research
Summary
Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.--, Provided by publisher
Target audience
specialized
Content
Mapped to

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