Bibliograph

Marketing research, a practical approach, Bonita Kolb

Type

Label

Marketing research, a practical approach, Bonita Kolb

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Marketing research

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

436086520

Responsibility statement

Bonita Kolb

Series statement

SAGE research methods

Sub title

a practical approach

Summary

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.--, Provided by publisher

Target audience

specialized

Creator