Bibliograph

Market research, the process, data, and methods using Stata, Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Type

Label

Market research, the process, data, and methods using Stata, Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Market research

Nature of contents

bibliography

Oclc number

1100529846

Responsibility statement

Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Series statement

Springer texts in business and economics, 2192-4333

Sub title

the process, data, and methods using Stata

Summary

"This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights."--, Provided by publisher

Table Of Contents

Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results

Contributor

Creator