Bibliograph

Qualitative marketing research, David Carson ... [el al.]

Type

Label

Qualitative marketing research, David Carson ... [el al.]

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Qualitative marketing research

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

847527103

Responsibility statement

David Carson ... [el al.]

Series statement

SAGE research methods

Summary

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.--, Provided by publisher

Target audience

specialized

Contributor