European University Institute Library
Marketing research + Methodology
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http://bibfra.me/vocab/lite/Concept
Label
Marketing research + Methodology
Name
Marketing research + Methodology
Focus
Marketing research + Methodology
Sub focus
Marketing research
Methodology
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Subject of
4
Marketing research methods, quantitative and qualitative approaches, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz
Using qualitative research in advertising, strategies, techniques, and applications, Margaret A. Morrison ... [et al.]
Online panel research, a data quality perspective, editors, Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas
Qualitative methods for marketplace research, Shay Sayre
Outgoing Resources
Focus
1
Marketing research + Methodology
Sub focus
2
Marketing research
Methodology
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