Bibliograph

Qualitative methods for marketplace research, Shay Sayre

Type

Label

Qualitative methods for marketplace research, Shay Sayre

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Qualitative methods for marketplace research

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

752874254

Responsibility statement

Shay Sayre

Series statement

SAGE research methods

Summary

The author draws on techniques from anthropology, sociology psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.--, Provided by publisher

Target audience

specialized

Creator