Bibliograph

Using qualitative research in advertising, strategies, techniques, and applications, Margaret A. Morrison ... [et al.]

Type

Label

Using qualitative research in advertising, strategies, techniques, and applications, Margaret A. Morrison ... [et al.]

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Using qualitative research in advertising

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

690827884

Responsibility statement

Margaret A. Morrison ... [et al.]

Series statement

SAGE research methods

Sub title

strategies, techniques, and applications

Summary

In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and concurrent and post-campaign evaluation.--, Provided by publisher

Target audience

specialized

Contributor