The network is your customer, five strategies to thrive in a digital age, David L. Rogers
Type
Label
The network is your customer, five strategies to thrive in a digital age, David L. Rogers
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
The network is your customer
Nature of contents
bibliography
Oclc number
601349844
Responsibility statement
David L. Rogers
Sub title
five strategies to thrive in a digital age
Table Of Contents
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry
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Subject
Content
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