European University Institute Library

Quantified, redefining conservation for the next economy, Joe Whitworth

Label
Quantified, redefining conservation for the next economy, Joe Whitworth
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
mapsillustrations
Index
index present
Literary Form
non fiction
Main title
Quantified
Nature of contents
bibliography
Oclc number
907651305
Responsibility statement
Joe Whitworth
Sub title
redefining conservation for the next economy
Summary
Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn't have to be this way. In fact, it can't be this way if we are to maintain our economy, let alone our health or the planet's. In Quantified, Whitworth draws lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.--, Provided by Publisher
Table Of Contents
A new conservation for a new era -- Leading in a world of permanent scarcity -- Holding the line is holding back environmentalism -- Real cowboys fix rivers -- It's the environment, stupid -- Throwing money at the problem (and missing) -- Lessons from an Aussie water shock -- Getting clear on the big muddy -- It's now and it's us
resource.variantTitle
Redefining conservation for the next economy
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