European University Institute Library

Services marketing in a changing environment, edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml

Label
Services marketing in a changing environment, edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
Language
eng
Bibliography note
Includes bibliographies and index
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
Services marketing in a changing environment
Nature of contents
bibliography
Oclc number
11399207
Responsibility statement
edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
Series statement
Proceedings series American Marketing Association
Content
Mapped to

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