European University Institute Library

Proceedings series (American Marketing Association)

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http://bibfra.me/vocab/lite/Series

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Proceedings series (American Marketing Association)

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Proceedings series (American Marketing Association)

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Has parts
2
- Emerging perspectives on services marketing, edited by Leonard T. Berry, G. Lynn Shostack, Gregory D. Upah
- Services marketing in a changing environment, edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml