Bibliograph

Propaganda, persuasion and the Great War, heredity in the modern sale of products and political ideas, Pier Paolo Perdrini

Type

Label

Propaganda, persuasion and the Great War, heredity in the modern sale of products and political ideas, Pier Paolo Perdrini

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Propaganda, persuasion and the Great War

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

993958479

Responsibility statement

Pier Paolo Perdrini

Series statement

Taylor & Francis eBooksPropaganda, persuasion and the great war

Sub title

heredity in the modern sale of products and political ideas

Table Of Contents

Propaganda and persuasion -- Persuading for the Great War -- The organization of the persuasive apparatus -- Attracting attention -- Children as decoy -- Beauty as decoy -- Repeating the message -- The power of questions -- The persuasion of the source -- The authority of source -- The authority of quotations -- Unity is strength -- Silencing the critics -- Origins unite -- The call of the banner -- Other patriotic symbols of unity -- Target 1: The home front -- Out of duty and solidarity -- To educate, inform -- Persuading to invest -- Children and the principle of familiarity -- Women as weapons of persuasion -- Reciprocity. I am fighting for you! -- Reciprocity and the strategy of shame -- The veterans -- The intellectuals -- The Afro-Americans -- The immigrants -- Target 2: Men to enlist -- Follow the example -- Follow the example of your ancestors -- Follow the example of your countrymen -- Follow the example of sportsmen -- Follow the example of your friends -- The propaganda of fear -- Denouncing the crimes of the enemy -- Demonizing the enemy -- The principle of scarcity. Illustrating threats -- Democracy -- Liberty -- Honour and justice -- The Family -- Conclusion

resource.variantTitle

Heredity in the modern sale of products and political ideas

Creator