Consumer democracy : the marketing of politics

Resource Information

The work Consumer democracy : the marketing of politics represents a distinct intellectual or artistic creation found in European University Institute Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Consumer democracy : the marketing of politics

Title remainder

the marketing of politics

Statement of responsibility

Margaret Scammell

Creator

• Scammell, Margaret

Subject

• Campaign management
• Communication in politics
• Marketing -- Political aspects
• Political campaigns
• Public relations and politics
• Advertising, Political

Language

eng

Summary

"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition"--

Member of

• Communication, society, and politics

Assigning source

Provided by publisher

Cataloging source

DLC

Illustrations

illustrations

Index

index present

Literary form

non fiction

Nature of contents

bibliography

Series statement

Communication, society and politics