Marketing
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The concept Marketing represents the subject, aboutness, idea or notion of resources found in European University Institute Library.
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Marketing
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The concept Marketing represents the subject, aboutness, idea or notion of resources found in European University Institute Library.
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- Marketing
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- A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
- A Concise guide to market research : the process, data, and methods using IBM SPSS statistics
- A History of Fair Trade in Contemporary Britain : From Civil Society Campaigns to Corporate Compliance
- A research agenda for political marketing
- Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
- Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
- Advances in Local Public Economics : Theoretical and Empirical Studies
- Advances in National Brand and Private Label Marketing : Second International Conference, 2015
- Aerospace Marketing Management : A Handbook for the Entire Value Chain
- Annual Evaluation Report of China's Cultural Consumption Demand
- Applied Conjoint Analysis
- Applied Social Marketing and Quality of Life : Case Studies from an International Perspective
- Arbeit und Freizeit : Perspektiven der Sozialen Marktwirtschaft
- Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications
- Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
- Basic Guide to Cultural Tourism Marketing : Practice Cultural Management
- Best Practices in Hospitality and Tourism Marketing and Management : A Quality of Life Perspective
- Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies
- Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
- Business Analytics : Data Science for Business Problems
- Business Process Blueprinting : A Method for Customer-Oriented Business Process Modeling
- Business Relationship Management and Marketing : Mastering Business Markets
- Chinese Strategic Decision-making on CSR
- Chronic Regulatory Focus and Financial Decision-Making : Asset and Portfolio Allocation
- Collaborative Value Co-creation in the Platform Economy
- Communication & Management : Revue internationale des sciences commerciales
- Communities of Practice and Vintage Innovation : A Strategic Reaction to Technological Change
- Competitive Strategies : Managing the Present, Imagining the Future
- Confessions of the Pricing Man : How Price Affects Everything
- Consumer behavior & culture : consequences for global marketing and advertising
- Consumer behavior in marketing strategy
- Consumer expectations : micro foundations and macro impact
- Contextual pricing : the death of list price and the new market reality
- Corporate Social Responsibility in the Global Business World
- Corporate governance, networks e innovazione
- Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
- Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014
- Customer Knowledge Management : Leveraging Soft Skills to Improve Customer Focus
- Das Potenzial von Marketing für eine ressourcenorientierte Transformation des Konsumsystems : Eine systemische Erkundung von Möglichkeitsräumen
- Data Analysis, Machine Learning and Knowledge Discovery
- Data Science, Learning by Latent Structures, and Knowledge Discovery
- Dealing with Socially Responsible Consumers : Studies in Marketing
- Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
- Developing and implementing marketing strategies
- Digital Darwinism : Branding and Business Models in Jeopardy
- Digital Wine : How QR Codes Facilitate New Markets for Small Wine Industries
- Does Multi-stage Marketing Pay? : Creating Competitive Advantages Through Multi-stage Marketing
- Donald Trump and the Branding of the American Presidency : The President of Segments
- Economic Analysis of Housing Policy in Japan : Policy Concerning Housing Quality
- Economics of marketing
- Enchanting a disenchanted world : revolutionizing the means of consumption
- Entrepreneurial, Innovative and Sustainable Ecosystems : Best Practices and Implications for Quality of Life
- European Cities in Dynamic Competition : Theory and Case Studies on Urban Governance, Strategy, Cooperation and Competitiveness
- Excel 2016 for Advertising Statistics : A Guide to Solving Practical Problems
- Excel 2016 for Marketing Statistics : A Guide to Solving Practical Problems
- Excel 2019 for Advertising Statistics : A Guide to Solving Practical Problems
- Excel 2019 for Marketing Statistics : A Guide to Solving Practical Problems
- Factors Driving Social Network Site Usage
- Fashion Heritage : Narrative and Knowledge Creation
- Firms, markets, and economic change : a dynamic theory of business institutions
- Foreign Languages in Advertising : Linguistic and Marketing Perspectives
- Free : the future of a radical price
- From Coal to Biotech : The Transformation of DSM with Business School Support
- Frontiers of Real Estate Science in Japan
- Fundamentals of Business-to-Business Marketing : Mastering Business Markets
- Fuzzy Classification of Online Customers
- Gender and Political Marketing in the United States and the 2016 Presidential Election : An Analysis of Why She Lost
- Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress
- Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
- Growth dynamics in new markets : improving decision making through simulation model-based management
- Handbook of Media Branding
- Handbook of political marketing
- Handbook of the economics of marketing
- Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
- In Search of the Two-Handed Economist : Ideology, Methodology and Marketing in Economics
- Inductive Fuzzy Classification in Marketing Analytics
- Industrial Organization : Markets and Strategies
- Industrial organization : markets and strategies
- Industrial structure and market conduct
- Influencer marketing : who really influences your customers?
- Information and Communication Technologies in Tourism 2015 : Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015
- Innovation Acceptance : The Case of Advanced Driver-Assistance Systems
- Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction
- Innovation in a High Technology B2B Context : Exploring Supply Networks, Processes and Management
- Inspiring green consumer choices : leverage neuroscience to reshape marketplace behavior
- Internal Brand Management in an International Context
- Internet-Based Customer Value Management : Developing Customer Relationships Online
- Learning to Sell Sex(ism) : Advertising Students and Gender
- Lessons from Trump’s Political Communication : How to Dominate the Media Environment
- Life Inc : how the world became a corporation and how to take it back
- Magical Capitalism : Enchantment, Spells, and Occult Practices in Contemporary Economies
- Making microfinance work : managing for improved performance
- Management of the Fuzzy Front End of Innovation
- Management, marketing, and the competitive process
- Managing Sports Teams : Economics, Strategy and Practice
- Managing in Recovering Markets
- Market assessment with OR applications
- Market assessment with OR applications
- Market strategy and structure
- Market structure, competition and performance in an open economy
- Market theory and the price system
- Marketed and Marketable Surplus of Major Food Grains in India
- Marketing Cases from Emerging Markets
- Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
- Marketing Horizons: A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference
- Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of the 2009 World Marketing Congress
- Marketing politique
- Marketing strategy and uncertainty
- Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
- Markets
- Markets in the making : rethinking competition, goods, and innovation
- Mass moralizing : marketing and moral storytelling
- Mastering Marketing
- Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress
- Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress
- Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)
- Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Modern Survey Analysis : Using Python for Deeper Insights
- Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels
- Multivariate Analysis with LISREL
- Möglichkeiten und Grenzen einer wirtschaftstheoretischen Fundierung der Wettbewerbspolitik
- National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014
- Nationalökonomie : Theorie des Handelns und Wirtschaftens
- Nature-Based Tourism in Mallorca’s Natural Areas : The Benefits of Tourism for Natural Areas
- Networks in the Russian Market Economy
- New Meanings for Marketing in a New Millennium : Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference
- One market under God : extreme capitalism, market populism and the end of economic democracy
- Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores
- Online Fundraisers : Targeted Planning and Successful Implementation
- Organised Retailing and Agri-Business : Implications of New Supply Chains on the Indian Farm Economy
- Organizzazione & mercato
- Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook
- Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
- Polit-Marketing : das Marketing-Management der politischen Parteien
- Political Branding in Turbulent times
- Political Marketing Alchemy : The State of Opinion Research
- Political Marketing and Management in the 2020 New Zealand General Election
- Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
- Political Marketing in the 2019 Canadian Federal Election
- Political Marketing in the 2020 U.S. Presidential Election
- Political marketing : an approach to campaign strategy
- Political marketing : theory and concepts
- Power generation investment in electricity markets
- Precision marketing : maximizing revenue through relevance
- Pricing : Policies and Procedures
- Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1988 International Conference of Services Marketing
- Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1993 World Marketing Congress
- Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1995 World Marketing Congress
- Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1996 Multicultural Marketing Conference
- Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1997 World Marketing Congress
- Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 1998 Multicultural Marketing Conference
- Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
- Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
- Product Information Management : Theory and Practice
- Product differentiation and non-price competition
- Public Relations and the Digital : Professional Discourse and Change
- Puzzles and paradoxes in economics
- R For Marketing Research and Analytics
- R for Marketing Research and Analytics
- R&D Management
- Reassessing the Relationship between Marketing and Public Relations : New Perspectives from the Philosophy of Science and History of Thought
- Recovery Management in Business-to-Business Markets : Conceptual Dimensions, Relational Consequences and Financial Contributions
- Reliance on Foreign Markets: Multinationality and Performance
- Resisting McDonaldization
- Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
- Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
- Retail Marketing and Sales Performance : A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
- Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions
- Revenue Management in Manufacturing : State of the Art, Application and Profit Impact in the Process Industry
- Revolution in Marketing: Market Driving Changes : Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
- Sales Negotiations in Professional Service Firms : An Exploratory Study on Agenda Setting and Issue Management
- Seduction by contract : law, economics, and psychology in consumer markets
- Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence
- Services marketing in a changing environment
- Small money - big impact : fighting poverty with microfinance
- Social Media Marketing in Tourism and Hospitality
- Social Media for Scientific Institutions : How to Attract Young Academics by Using Social Media as a Marketing Tool
- Social Networks and the Economics of Sports
- Sociolinguistics and Business Talk : A Role-Playing Approach
- Spanning silos : the new CMO imperative
- Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
- Statistical Analysis of Management Data
- Staying the Consumption Course : Exploring the Individual Lock-in Process in Service Relationships
- Store wars : the FMCG battle for in-store and online success
- Strategies in E-Business : Positioning and Social Networking in Online Markets
- Sustainability and Human Resource Management : Developing Sustainable Business Organizations
- Targeting Uplift : An Introduction to Net Scores
- The 1980’s: A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
- The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
- The Paradox of Points : Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
- The Quintessence of Marketing : What You Really Need to Know to Manage Your Marketing Activities
- The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis
- The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests
- The Sustainable Global Marketplace : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
- The aging consumer : perspectives from psychology and economics
- The attention economy and how media works : simple truths for marketers
- The experience economy
- The manufacturing of markets : legal, political and economic dynamics
- The manufacturing of markets : legal, political and economic dynamics
- The political economy of innovation
- Tourism and Hospitality in Asia: Crisis, Resilience and Recovery
- Tourism in Latin America : Cases of Success
- Tourist Destination Images and Local Culture : Using the Example of the United Arab Emirates
- Triple Double : Using Statistics to Settle NBA Debates
- Understanding management : the social science foundations
- Uniform Across-the-Board Promotions
- Unlocking the customer value chain : how decoupling drives consumer disruption
- Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
- User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media
- Value Chain Marketing : A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
- Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers
- Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis
- When Luxury Meets Art : Forms of Collaboration between Luxury Brands and the Arts
- Wie Computer heimisch wurden : Zur Diskursgeschichte des Personal Computers
- Wine Queens : Understanding the Role of Women in Wine Marketing
- Zur Theorie der Transaktionen : ein Beitr. z. mikroökonom. Grundlegung d. Geldtheorie
- Éléments de marketing
- Übungsbuch zu Wirtschaftsspanisch : Terminologisches Handbuch / Manual de lenguaje económico
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/resource/rxwd2dWdfyc/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/resource/rxwd2dWdfyc/">Marketing</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.eui.eu/">European University Institute Library</a></span></span></span></span></div>
