Corporate cultures and global brands, edited by Albrecht Rothacher
Label
Corporate cultures and global brands, edited by Albrecht Rothacher
Note
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements
Isbn
9789812388568
Physical Description
viii, 269 pages, 23 cm.
System control number
(OCoLC)71369745
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