The citizen marketer, Joel Penney
Type
Creator
1
Subject
5
Mapped to
1
Label
The citizen marketer, Joel Penney
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary form
non fiction
Main title
The citizen marketer
Medium
electronic resource
Nature of contents
dictionariesbibliography
Oclc number
986174147
Responsibility statement
Joel Penney
Series statement
Oxford scholarship online.
Summary
From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind.--, Provided by publisher
Target audience
specialized
Incoming Resources
- Has instance1