European University Institute Library
Financial institutions + Marketing
Type
http://bibfra.me/vocab/lite/Concept
Label
Financial institutions + Marketing
Name
Financial institutions + Marketing
Focus
Financial institutions + Marketing
Sub focus
Marketing
Financial institutions
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Subject of
2
No small change, why financial services needs a new kind of marketing, Lucian Camp, Anthony Thomson
Marketing financial services, a strategic vision, James H. Donnelly, Jr., Leonard L. Berry, Thomas W. Thompson
Outgoing Resources
Focus
1
Financial institutions + Marketing
Sub focus
2
Marketing
Financial institutions
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