Bibliograph

Bank 3.0, why banking is no longer somewhere you go, but something you do, Brett King

Type

Label

Bank 3.0, why banking is no longer somewhere you go, but something you do, Brett King

Language

eng

Bibliography note

Includes bibliographical references (page [397-399])

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Bank 3.0

Nature of contents

bibliography

Oclc number

848392576

Responsibility statement

Brett King

Sub title

why banking is no longer somewhere you go, but something you do

Summary

"The first edition of 'Bank 2.0' took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In 'Bank 3.0', Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: how Social Media has exposed pricing, over-regulation, outdated processes and poor policy; how mobile technology is completely changing the context of banking; how customer advocacy is killing traditional brand marketing; the growth of the 'de-banked' consumer who doesn't need a bank at all; and why Banking is no longer a place you go, but something you do. 'Bank 3.0' shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry"--provided by publisher

Classification