European University Institute Library

Manufacturing consensus, understanding propaganda in the era of automation and anonymity, Samuel Woolley

Content
1
Mapped to
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Label
Manufacturing consensus, understanding propaganda in the era of automation and anonymity, Samuel Woolley
Language
eng
Bibliography note
Includes bibliographical references (pages 177-204) and index
Index
index present
Literary form
non fiction
Main title
Manufacturing consensus
Nature of contents
bibliography
Oclc number
1310153435
Responsibility statement
Samuel Woolley
Sub title
understanding propaganda in the era of automation and anonymity
Summary
"Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. Samuel Woolley argues that social media has democratized today's propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. Woolley shows how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools (such as bots) and human-driven efforts (such as sockpuppets--real people assuming false identities online--and partisan influencers). They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes. Drawing on eight years of original international ethnographic research among the people who build, combat, and experience these propaganda campaigns, Woolley presents an extensive view of the evolution of computational propaganda, offers a glimpse into the future, and suggests pragmatic responses for policy makers, academics, technologists, and others."--, Provided by publisher

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