Bibliograph

Authentic TM, the politics and ambivalence in a brand culture, Sarah Banet-Weiser

Type

Label

Authentic TM, the politics and ambivalence in a brand culture, Sarah Banet-Weiser

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Authentic TM

Nature of contents

bibliography

Oclc number

1012008002

Responsibility statement

Sarah Banet-Weiser

Series statement

Critical cultural communication

Sub title

the politics and ambivalence in a brand culture

Table Of Contents

Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author

resource.variantTitle

Authentic

Classification