Bibliograph

Gender and Political Marketing in the United States and the 2016 Presidential Election, An Analysis of Why She Lost, by Minita Sanghvi

Type

Label

Gender and Political Marketing in the United States and the 2016 Presidential Election, An Analysis of Why She Lost, by Minita Sanghvi

Language

eng

resource.imageBitDepth

Literary Form

non fiction

Main title

Gender and Political Marketing in the United States and the 2016 Presidential Election

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

1037946081

Responsibility statement

by Minita Sanghvi

Series statement

Springer eBooks.Springer eBooksGender and Politics

Sub title

An Analysis of Why She Lost

Summary

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.--, Provided by publisher

Table Of Contents

1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward

Creator