The four : the hidden DNA of Amazon, Apple, Facebook, and Google

The Resource The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Label
The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Title remainder
the hidden DNA of Amazon, Apple, Facebook, and Google
Statement of responsibility
Scott Galloway
Title variation
  • Four
  • Hidden DNA of Amazon, Apple, Facebook, and Google
Creator
Subject
Language
eng
Summary
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.--
Assigning source
Provided by Publisher
Dewey number
303.4833
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography

Context

Context of The four : the hidden DNA of Amazon, Apple, Facebook, and Google

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