Internet marketing
Label
Internet marketing
Name
Internet marketing
Focus
Actions
Incoming Resources
- Subject of40
- The cluetrain manifesto, the end of business as usual, Rick Levine... [and others]
- Trans-National English in Social Media Communities, by Jennifer Dailey-O’Cain
- Chaos monkeys, obscene fortune and random failure in Silicon Valley, Antonio García Martínez
- Social data analytics, collaboration for the enterprise, Krish Krishnan, Shawn P. Rogers
- Localization strategies for global e-business, Nitish Singh
- Sociometrics and human relationships, analyzing social networks to manage brands, predict trends, and improve organizational performance, by Peter A. Gloor
- Audience, relevance, and search, targeting Web audiences with relevant content, James Mathewson, Frank Donatone, Cynthia Fishel
- Public Branding and Marketing, A Global Viewpoint, edited by Staci M. Zavattaro
- Moral Reasoning at Work, Rethinking Ethics in Organizations, by Øyvind Kvalnes
- Social Media and European Politics, Rethinking Power and Legitimacy in the Digital Era, edited by Mauro Barisione, Asimina Michailidou
- Facebook marketing, leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy
- The long tail, why the future of business is selling less of more, Chris Anderson
- Storytelling With Data, Gaining Insights, Developing Strategy and taking Corporate Communications to a new level, by Hans-Wilhelm Eckert
- Pimp my site, Your DIY guide to SEO, search marketing, social media and online PR, Paula Wynne
- Reality Lost, Markets of Attention, Misinformation and Manipulation, by Vincent F. Hendricks, Mads Vestergaard
- Search engine optimization, your visual blueprint for effective Internet marketing, Kristopher B. Jones
- The stranger's long neck, how to deliver what your customers really want online, by Gerry McGovern
- Social media strategies for professionals and their firms, the guide to establishing credibility and accelerating relationships, Michelle Golden
- Get up to speed with online marketing, how to use websites, blogs, social networking and much more, Jon Reed
- 30 days to social media success, the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook, by Gail Martin
- Web analytics 2.0, the art of online accountability & science of customer centricity, Avinash Kaushik
- Platform revolution, how networked markets are transforming the economy - and how to make them work for you, Geoffrey C. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary
- Subprime attention crisis, advertising and the time bomb at the heart of the Internet, Tim Hwang
- A social strategy, how we profit from social media, Mikołaj Jan Piskorski
- Electronic markets, benefits, costs and risks, edited by Craig Standing
- The legal framework for video-sharing platforms, Francisco Javier Cabrera Blázquez, Maja Cappello, Gilles Fontaine, Ismail Rabie, Sophie Valais
- The influencer industry, the quest for authenticity on social media, Emily Hund
- Kultur 2.0, neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media, Hans Scheurer ; Ralf Spiller (Hg.)
- Network Intelligence Meets User Centered Social Media Networks, edited by Reda Alhajj, H. Ulrich Hoppe, Tobias Hecking, Piotr Bródka, Przemyslaw Kazienko
- Content is currency, developing powerful content for web and mobile, Jon Wuebben
- Translation and Social Media, In Theory, in Training and in Professional Practice, by Renée Desjardins
- How people buy online, the psychology behind consumer behaviour, Seema Gupta
- Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing, edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi
- The new rules of marketing & PR, how to use social media, online video, mobile applications, blogs, new releases & viral marketing to reach buyers directly, David Meerman Scott
- No bullshit social media, the all-business, no-hype guide to social media marketing, Jason Falls, Erik Deckers
- Social Interactions and Networking in Cyber Society, edited by Ford Lumban Gaol, Fonny Dameaty Hutagalung
- Socialnomics, how social media transforms the way we live and do business, Erik Qualman
- Transforming Organizations for the Subscription Economy, Starting from Scratch, Alexander Manu
- Managing online reputation, how to protect your company on social media, Charlie Pownall
- Commercial Communication in the Digital Age, Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
Outgoing Resources
- Focus1