Advancing the common good, strategies for business, governments, and nonprofits, Philip Kotler
Type
Label
Advancing the common good, strategies for business, governments, and nonprofits, Philip Kotler
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
Advancing the common good
Nature of contents
bibliography
Oclc number
1096534325
Responsibility statement
Philip Kotler
Sub title
strategies for business, governments, and nonprofits
Table Of Contents
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Creator
Content
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Creator1
- Subject4
- Content1
- Mapped to1