Borrow it
Coverart for item
The Resource Voice of the Muslim Brotherhood : Daʻwa, discourse, and political communication, Noha Mellor

Voice of the Muslim Brotherhood : Daʻwa, discourse, and political communication, Noha Mellor

Creator
Summary
In the wake of the January 25 revolution, and the coup that followed in 2013, Egyptian bookstores recorded a significant increase in demand for books by and about the Muslim Brotherhood. However, despite the burgeoning literature on the Brotherhood, knowledge about the movement is still rather limited, particularly with regards to its most strategic tool--media and communications. This book offers a fresh and close look into the communication strategy of the group, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. The book analyses the core mission of the Brotherhood, namely its da'wa (call)--how it is articulated and how it is defined by the movement as an ideology and a process. Have the media represented a coherent voice of the Brotherhood over the past decades? What can they communicate regarding the Brothers' perception of the needs of their audiences? How have the media served to sustain, preserve and distinguish the movement for nine decades? The book argues that the Brotherhood media speak with an intermittent voice and deliver an incoherent message whose tone is changeable and fluctuating and cannot be claimed to truly represent the heterogeneity of the group. Adopting an interdisciplinary approach which integrates Media Studies and Social Movement Theory, the book provides a fresh analysis of the Brotherhood movement as an interpretive community and will be a valuable resource for anyone studying Egypt or the Muslim Brotherhood. --
Language
eng
Work
Publication
Extent
vi, 239 pages
Contents
  • Introduction
  • Unpacking the Brotherhood brand
  • The undisputed leader
  • Networks and opportunities
  • Voice of the Brotherhood
  • Branding the movement (1928-1938)
  • Bargaining politics (1938-1948)
  • Fragmentation stage (1949-1971)
  • Resuscitating the brand (1971-1995)
  • Soul-searching stage (1996-2010)
  • The last bargain (2011-2013)
  • Conclusion
Isbn
9781138078642
Instance
Label
Voice of the Muslim Brotherhood : Daʻwa, discourse, and political communication
Title
Voice of the Muslim Brotherhood
Title remainder
Daʻwa, discourse, and political communication
Statement of responsibility
Noha Mellor
Creator
Subject
Language
eng
Summary
In the wake of the January 25 revolution, and the coup that followed in 2013, Egyptian bookstores recorded a significant increase in demand for books by and about the Muslim Brotherhood. However, despite the burgeoning literature on the Brotherhood, knowledge about the movement is still rather limited, particularly with regards to its most strategic tool--media and communications. This book offers a fresh and close look into the communication strategy of the group, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. The book analyses the core mission of the Brotherhood, namely its da'wa (call)--how it is articulated and how it is defined by the movement as an ideology and a process. Have the media represented a coherent voice of the Brotherhood over the past decades? What can they communicate regarding the Brothers' perception of the needs of their audiences? How have the media served to sustain, preserve and distinguish the movement for nine decades? The book argues that the Brotherhood media speak with an intermittent voice and deliver an incoherent message whose tone is changeable and fluctuating and cannot be claimed to truly represent the heterogeneity of the group. Adopting an interdisciplinary approach which integrates Media Studies and Social Movement Theory, the book provides a fresh analysis of the Brotherhood movement as an interpretive community and will be a valuable resource for anyone studying Egypt or the Muslim Brotherhood. --
Assigning source
Provided by publisher
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Mellor, Noha
Dewey number
322.420962
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Jamʻīyat al-Ikhwān al-Muslimīn (Egypt)
  • Daʻwah (Islam)
  • Mass media
  • Communication in politics
  • Egypt
  • Egypt
Label
Voice of the Muslim Brotherhood : Daʻwa, discourse, and political communication, Noha Mellor
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 219-230) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Unpacking the Brotherhood brand -- The undisputed leader -- Networks and opportunities -- Voice of the Brotherhood -- Branding the movement (1928-1938) -- Bargaining politics (1938-1948) -- Fragmentation stage (1949-1971) -- Resuscitating the brand (1971-1995) -- Soul-searching stage (1996-2010) -- The last bargain (2011-2013) -- Conclusion
Control code
ocn975370673
Dimensions
24 cm
Extent
vi, 239 pages
Isbn
9781138078642
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)975370673
Label
Voice of the Muslim Brotherhood : Daʻwa, discourse, and political communication, Noha Mellor
Publication
Bibliography note
Includes bibliographical references (pages 219-230) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Unpacking the Brotherhood brand -- The undisputed leader -- Networks and opportunities -- Voice of the Brotherhood -- Branding the movement (1928-1938) -- Bargaining politics (1938-1948) -- Fragmentation stage (1949-1971) -- Resuscitating the brand (1971-1995) -- Soul-searching stage (1996-2010) -- The last bargain (2011-2013) -- Conclusion
Control code
ocn975370673
Dimensions
24 cm
Extent
vi, 239 pages
Isbn
9781138078642
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)975370673

Subject

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by European University Institute Library. Additional terms may apply to data associated with third party namespaces.