Coverart for item
The Resource The marking enterprise : business success and societal embedding, Jean-Claude Thoenig, Charles Waldman

The marking enterprise : business success and societal embedding, Jean-Claude Thoenig, Charles Waldman

Label
The marking enterprise : business success and societal embedding
Title
The marking enterprise
Title remainder
business success and societal embedding
Statement of responsibility
Jean-Claude Thoenig, Charles Waldman
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
IT-FiEUI
http://library.link/vocab/creatorDate
1940-
http://library.link/vocab/creatorName
Thoenig, Jean-Claude
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Waldman, Charles
  • Insead
http://library.link/vocab/subjectName
  • Marketing
  • Corporate image
  • Organizational effectiveness
  • Strategic planning
  • Customer relations
  • Consumer satisfaction
  • Consumers' preferences
  • Social accounting
Label
The marking enterprise : business success and societal embedding, Jean-Claude Thoenig, Charles Waldman
Instantiates
Publication
Note
  • "Substantially revised adaptation of a work that originally appeared in French under the title: De l'entreprise marchande à l'entreprise marquante. Paris : Éditions d'Organisation, 2005"--Acknowledgements
  • "At foot of title: INSEAD"
Bibliography note
Includes bibliographical references (pages 225-230) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
FIEb16168471
Dimensions
24 cm.
Extent
xii, 241 pages
Isbn
9780230001879
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
  • UkOxUb16126878
  • (OCoLC)71812892
Label
The marking enterprise : business success and societal embedding, Jean-Claude Thoenig, Charles Waldman
Publication
Note
  • "Substantially revised adaptation of a work that originally appeared in French under the title: De l'entreprise marchande à l'entreprise marquante. Paris : Éditions d'Organisation, 2005"--Acknowledgements
  • "At foot of title: INSEAD"
Bibliography note
Includes bibliographical references (pages 225-230) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
FIEb16168471
Dimensions
24 cm.
Extent
xii, 241 pages
Isbn
9780230001879
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
  • UkOxUb16126878
  • (OCoLC)71812892

Library Locations

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      43.803074 11.283055