Coverart for item
The Resource Stated choice methods : analysis and applications, Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz, (electronic resource)

Stated choice methods : analysis and applications, Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz, (electronic resource)

Label
Stated choice methods : analysis and applications
Title
Stated choice methods
Title remainder
analysis and applications
Statement of responsibility
Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz
Creator
Contributor
Author
Subject
Language
eng
Summary
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Louviere, Jordan J
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Hensher, David A.
  • Swait, Joffre Dan
Series statement
Cambridge Social Sciences eBooks
http://library.link/vocab/subjectName
  • Consumer behavior
  • Decision making
Label
Stated choice methods : analysis and applications, Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511753831
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
CR9780511753831
Dimensions
unknown
Extent
1 online resource (xv, 402 pages)
Form of item
online
Isbn
9780521788304
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)51202829
Label
Stated choice methods : analysis and applications, Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511753831
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
CR9780511753831
Dimensions
unknown
Extent
1 online resource (xv, 402 pages)
Form of item
online
Isbn
9780521788304
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)51202829

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