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The Resource Selling social media : the political economy of social networking, Daniel Faltesek

Selling social media : the political economy of social networking, Daniel Faltesek

Label
Selling social media : the political economy of social networking
Title
Selling social media
Title remainder
the political economy of social networking
Statement of responsibility
Daniel Faltesek
Creator
Subject
Language
eng
Summary
Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.--
Assigning source
Provided by Publisher
http://library.link/vocab/creatorName
Faltesek, Daniel
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social media
  • Social media
Label
Selling social media : the political economy of social networking, Daniel Faltesek
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 200-221) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn971066817
Dimensions
24 cm
Extent
226 pages
Isbn
9781501319693
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)971066817
Label
Selling social media : the political economy of social networking, Daniel Faltesek
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 200-221) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn971066817
Dimensions
24 cm
Extent
226 pages
Isbn
9781501319693
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)971066817

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