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The Resource Popular High Culture in Italian Media, 1950-1970 : Mona Lisa Covergirl, by Emma Barron, (electronic resource)

Popular High Culture in Italian Media, 1950-1970 : Mona Lisa Covergirl, by Emma Barron, (electronic resource)

Creator
Summary
When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.--
Language
eng
Work
Publication
Extent
1 online resource (XV, 337 pages)
Contents
  • 1. Introduction: The Mona Lisa Covergirl
  • 2. Italia domanda: A question of culture
  • 3. Dear Intellectual: The cultural advice columns
  • 4. Lascia o raddoppia?: Contestants and the classics
  • 5. Lip-syncing Rossini: The highs and lows of Italian television opera
  • 6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising
  • 7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello
  • 8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi
  • 9. Patrolling the border: I Promessi Sposi on RAI television
  • 10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa
Isbn
9783319909639
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-90963-9
Instance
Label
Popular High Culture in Italian Media, 1950-1970 : Mona Lisa Covergirl
Title
Popular High Culture in Italian Media, 1950-1970
Title remainder
Mona Lisa Covergirl
Statement of responsibility
by Emma Barron
Creator
Subject
Language
eng
Summary
When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Barron, Emma
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks.
  • Italian and Italian American Studies
http://library.link/vocab/subjectName
  • Civilization
  • Europe
  • History
  • Italy
Label
Popular High Culture in Italian Media, 1950-1970 : Mona Lisa Covergirl, by Emma Barron, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-90963-9
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction: The Mona Lisa Covergirl -- 2. Italia domanda: A question of culture -- 3. Dear Intellectual: The cultural advice columns -- 4. Lascia o raddoppia?: Contestants and the classics -- 5. Lip-syncing Rossini: The highs and lows of Italian television opera -- 6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising -- 7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello -- 8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi -- 9. Patrolling the border: I Promessi Sposi on RAI television -- 10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa
Control code
978-3-319-90963-9
Dimensions
unknown
Extent
1 online resource (XV, 337 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319909639
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
25 illustrations, 9 illustrations in color.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1049171817
Label
Popular High Culture in Italian Media, 1950-1970 : Mona Lisa Covergirl, by Emma Barron, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-90963-9
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction: The Mona Lisa Covergirl -- 2. Italia domanda: A question of culture -- 3. Dear Intellectual: The cultural advice columns -- 4. Lascia o raddoppia?: Contestants and the classics -- 5. Lip-syncing Rossini: The highs and lows of Italian television opera -- 6. Puccini, Botticelli and celebrity endorsements: The art of magazine advertising -- 7. Reciting Shakespeare for Amaretto di Saronno: The art of Carosello -- 8. The classics and the everyday: From I Promessi Sposi to I Promessi Paperi -- 9. Patrolling the border: I Promessi Sposi on RAI television -- 10. Conclusion: The smile of Bergman, the body of Rita and the face of Mona Lisa
Control code
978-3-319-90963-9
Dimensions
unknown
Extent
1 online resource (XV, 337 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319909639
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
25 illustrations, 9 illustrations in color.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1049171817

Subject

Member of

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