Coverart for item
The Resource How to price : a guide to pricing techniques and yield management, Oz Shy, (electronic resource)

How to price : a guide to pricing techniques and yield management, Oz Shy, (electronic resource)

Label
How to price : a guide to pricing techniques and yield management
Title
How to price
Title remainder
a guide to pricing techniques and yield management
Statement of responsibility
Oz Shy
Creator
Subject
Language
eng
Summary
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. --
Assigning source
Provided by publisher
Cataloging source
UkCbUP
http://library.link/vocab/creatorName
Shy, Oz
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Cambridge Social Sciences eBooks
http://library.link/vocab/subjectName
Pricing
Label
How to price : a guide to pricing techniques and yield management, Oz Shy, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511754005
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index
Control code
CR9780511754005
Dimensions
unknown
Extent
1 online resource (xiv, 433 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780521887595
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)232551749
Label
How to price : a guide to pricing techniques and yield management, Oz Shy, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511754005
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to pricing techniques -- Services, booking systems, and consumer value -- Overview of pricing techniques -- Revenue management and profit maximization -- The role played by capacity -- YM, consumer welfare, and antitrust -- Pricing techniques and the use of computers -- The literature and presentation methods -- Notation and symbols -- Demand and cost -- Demand theory and interpretations -- Discrete demand functions -- Linear demand functions -- Constant-elasticity demand functions -- Aggregating demand functions -- Demand and network effects -- Demand for substitutes and complements -- Consumer surplus -- Cost of production -- Exercises -- Basic pricing techniques -- Single-market pricing -- Multiple markets without price discrimination -- Multiple markets with price discrimination -- Pricing under competition -- Commonly practiced pricing methods -- Regulated public utility -- Exercises -- Bundling and tying -- Bundling -- Tying -- Exercises -- Multipart tariff -- Two-part tariff with one type of consumer -- Two-part tariff with multiple consumer types -- Menu of two-part tariffs -- Multipart tariff -- Regulated public utility -- Exercises -- Peak-load pricing -- Seasons, cycles, and service-cost definitions -- Seasons: fixed-peak case -- Seasons: shifting-peak case -- General computer algorithm for two seasons -- Multi-season pricing -- Season-interdependent demand functions -- Regulated public utility -- Demand, cost, and the lengths of seasons -- Exercises -- Advance booking -- Two booking periods with two service classes -- Multiple periods with two service classes -- Multiple booking periods and service classes -- Dynamic booking with marginal operating cost -- Network-based dynamic advance booking -- Fixed class allocations -- Nested class allocations -- Exercises -- Refund strategies -- Basic definitions -- Consumers, preferences, and seller's profit -- Refund policy under an exogenously-given price -- Simultaneous price and refund policy decisions -- Multiple price and refund packages -- Refund policy under moral hazard -- Integrating refunds within advance booking -- Exercises -- Overbooking -- Basic definitions -- Profit-maximizing overbooking -- Overbooking of groups -- Exercises -- Quality, loyalty, auctions, and advertising -- Quality differentiation and classes -- Damaged goods -- More on pricing under competition -- Auctions -- Advertising expenditure -- Exercises -- Tariff-choice biases and warranties -- Flat-rate biases -- Choice in context and extremeness aversion -- Other consumer choice biases -- Warranties -- Exercises -- Instructor and solution manual -- To the reader -- Manual for chapter 2: demand and cost -- Manual for chapter 3: basic pricing techniques -- Manual for chapter 4: bundling and tying -- Manual for chapter 5: multipart tariff -- Manual for chapter 6: peak-load pricing -- Manual for chapter 7: advance booking -- Manual for chapter 8: refund strategies -- Manual for chapter 9: overbooking -- Manual for chapter 10: quality, loyalty, auctions, advertising -- Manual for chapter 11: tariff-choice biases and warranties -- References -- Index
Control code
CR9780511754005
Dimensions
unknown
Extent
1 online resource (xiv, 433 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780521887595
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)232551749

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