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The Resource Ground wars : personalized communication in political campaigns, Rasmus Kleis Nielsen

Ground wars : personalized communication in political campaigns, Rasmus Kleis Nielsen

Label
Ground wars : personalized communication in political campaigns
Title
Ground wars
Title remainder
personalized communication in political campaigns
Statement of responsibility
Rasmus Kleis Nielsen
Creator
Subject
Language
eng
Summary
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.--
Assigning source
Provided by Publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1980-
http://library.link/vocab/creatorName
Nielsen, Rasmus Kleis
Dewey number
324.730973
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Communication in politics
Label
Ground wars : personalized communication in political campaigns, Rasmus Kleis Nielsen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
  • Prologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?
  • Acknowledgments vii Prologue: Welcome to the Campaigns 1 Chapter 1: Personalized Political Communication in American Campaigns 4 Chapter 2: The Ground War Enters the Twenty-first Century 35 Chapter 3: Contacting Voters at Home 63 Chapter 4: Organizing Campaign Assemblages 95 Chapter 5: Targeting Voters for Personal Contacts 133 Chapter 6: Always Fighting the Same Ground War? 171 Research Appendix 189 Notes 209 References 221 Index 235
Control code
FIEb17849469
Dimensions
24 cm.
Extent
viii, 239 pages
Isbn
9780691153049
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations, map
System control number
(OCoLC)724663982
Label
Ground wars : personalized communication in political campaigns, Rasmus Kleis Nielsen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
  • Prologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?
  • Acknowledgments vii Prologue: Welcome to the Campaigns 1 Chapter 1: Personalized Political Communication in American Campaigns 4 Chapter 2: The Ground War Enters the Twenty-first Century 35 Chapter 3: Contacting Voters at Home 63 Chapter 4: Organizing Campaign Assemblages 95 Chapter 5: Targeting Voters for Personal Contacts 133 Chapter 6: Always Fighting the Same Ground War? 171 Research Appendix 189 Notes 209 References 221 Index 235
Control code
FIEb17849469
Dimensions
24 cm.
Extent
viii, 239 pages
Isbn
9780691153049
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations, map
System control number
(OCoLC)724663982

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