Coverart for item
The Resource Engineered to sell : European emigrés and the making of consumer capitalism, Jan L. Logemann

Engineered to sell : European emigrés and the making of consumer capitalism, Jan L. Logemann

Label
Engineered to sell : European emigrés and the making of consumer capitalism
Title
Engineered to sell
Title remainder
European emigrés and the making of consumer capitalism
Statement of responsibility
Jan L. Logemann
Creator
Subject
Language
eng
Summary
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism
http://library.link/vocab/creatorName
Logemann, Jan L
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Consumers
  • Immigrants
Label
Engineered to sell : European emigrés and the making of consumer capitalism, Jan L. Logemann
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: consumer engineers and the transnational origins of consumer capitalism -- The origins of "consumer engineering": interwar consumer capitalism in transatlantic perspective -- Section one: transformations in marketing and consumer research -- The rise of consumer engineering: american marketing at midcentury (1930s-1960s) -- The art of asking why: the "Vienna school" of market research and transfers in consumer psychology -- From mass persuasion to engineered consent: the impact of "European" psychology on the cognitive turn in marketing thought -- Hidden persuaders? Market researchers as "knowledge entrepreneurs" between business and the social sciences -- Section two: designing for sustained demand -- "Tastemakers" or "wastemakers"? Commercial design at midcentury (1930-1960) -- The designer as marketing expert: European immigrants and the professionalization of industrial and graphic design in the united states -- The commercialization of social engineering? Adapting radical design reform to american mass marketing -- "Streamlining everything": design, market research, and the postwar "american" world of goods -- Section three: transatlantic return voyages -- Bridging transatlantic divides: bringing consumer modernity "back" to Europe -- Corporate america and the international style: the transnational network of knoll associates between Europe and the united states -- The "return" to Europe: emigrés as cultural translators and the transformation of postwar European marketing -- Consumer engineering: challenges and legacies
Control code
on1089884285
Dimensions
23 cm
Extent
vii, 371 pages
Isbn
9780226660011
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1089884285
Label
Engineered to sell : European emigrés and the making of consumer capitalism, Jan L. Logemann
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: consumer engineers and the transnational origins of consumer capitalism -- The origins of "consumer engineering": interwar consumer capitalism in transatlantic perspective -- Section one: transformations in marketing and consumer research -- The rise of consumer engineering: american marketing at midcentury (1930s-1960s) -- The art of asking why: the "Vienna school" of market research and transfers in consumer psychology -- From mass persuasion to engineered consent: the impact of "European" psychology on the cognitive turn in marketing thought -- Hidden persuaders? Market researchers as "knowledge entrepreneurs" between business and the social sciences -- Section two: designing for sustained demand -- "Tastemakers" or "wastemakers"? Commercial design at midcentury (1930-1960) -- The designer as marketing expert: European immigrants and the professionalization of industrial and graphic design in the united states -- The commercialization of social engineering? Adapting radical design reform to american mass marketing -- "Streamlining everything": design, market research, and the postwar "american" world of goods -- Section three: transatlantic return voyages -- Bridging transatlantic divides: bringing consumer modernity "back" to Europe -- Corporate america and the international style: the transnational network of knoll associates between Europe and the united states -- The "return" to Europe: emigrés as cultural translators and the transformation of postwar European marketing -- Consumer engineering: challenges and legacies
Control code
on1089884285
Dimensions
23 cm
Extent
vii, 371 pages
Isbn
9780226660011
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1089884285

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