A functional analysis of political television advertisements, William L. Benoit
Type
Label
A functional analysis of political television advertisements, William L. Benoit
Language
eng
Bibliography note
Includes bibliographical references (pages 219-232) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
A functional analysis of political television advertisements
Nature of contents
bibliography
Oclc number
867013129
Responsibility statement
William L. Benoit
Table Of Contents
Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications
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Incoming Resources
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Outgoing Resources
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