Bibliograph

How to conduct surveys, a step-by-step guide, Arlene Fink

Type

Label

How to conduct surveys, a step-by-step guide, Arlene Fink

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

How to conduct surveys

Nature of contents

bibliography

Oclc number

811239070

Responsibility statement

Arlene Fink

Sub title

a step-by-step guide

Summary

"The fifth ddition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey"--provided by publisher

Table Of Contents

Conducting surveys : everyone is doing it. -- The survey form: questions, scales, and appearance. -- Getting it together : some practical concerns. -- Sampling. -- Survey design : environmental control -- Analyzing and organizing data from surveys. -- Presenting the survey results

Creator