European University Institute Library
Marketing + Political aspects
Type
http://bibfra.me/vocab/lite/Concept
Label
Marketing + Political aspects
Name
Marketing + Political aspects
Focus
Marketing + Political aspects
Sub focus
Marketing
Political aspects
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Subject of
10
The idea of political marketing, Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
Relational political marketing in party-centred democracies, because we deserve it, Helene P.M. Johansen
The citizen marketer, Joel Penney
Global political marketing, edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd
Political marketing, a modern party strategy, Martin Wortmann
Consumer democracy, the marketing of politics, Margaret Scammell
Campaign communication and political marketing, Philippe J. Maarek
The political marketing game, Jennifer Lees-Marshment
Consumer democracy, the marketing of politics, Margaret Scammell, London School of Economics
The citizen marketer, promoting political opinion in the social media age, Joel Penney
Outgoing Resources
Focus
1
Marketing + Political aspects
Sub focus
2
Marketing
Political aspects
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