Bibliograph

A focus on consumer behaviours and experiences in an online shopping environment, Emerald Group Publishing

Type

Label

A focus on consumer behaviours and experiences in an online shopping environment, Emerald Group Publishing

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

A focus on consumer behaviours and experiences in an online shopping environment

Nature of contents

bibliography

Oclc number

932048128

Responsibility statement

Emerald Group Publishing

Series statement

Emerald gems

Summary

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: This collection of key articles offers insights into consumer behaviours and experiences when shopping online across a range of sectors. Among other topics it explores: the influence of socioeconomic characteristics on online shopping behaviour; the impact of e-service quality, customer perceived value and customer satisfaction on customer loyalty; the role trust plays in an online shopping environment; and the effectiveness of online blogging on consumer purchase decisions.--, Provided by Publisher

Creator