How voters decide : information processing during election campaigns

Resource Information

The work How voters decide : information processing during election campaigns represents a distinct intellectual or artistic creation found in European University Institute. This resource is a combination of several types including: Work, Language Material, Books.

Label

How voters decide : information processing during election campaigns

Title remainder

information processing during election campaigns

Statement of responsibility

Richard R. Lau, David P. Redlawsk

Creator

• Lau, Richard R.,

Contributor

• Redlawsk, David P.

Author

• Redlawsk, David P.

Subject

• Voting research -- United States
• Elections -- United States

Language

eng

Summary

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.--

Member of

• Cambridge studies in public opinion and political psychology

Assigning source

Provided by publisher

Cataloging source

UkCbUP

Index

index present

Literary form

non fiction

Nature of contents

dictionaries

Series statement

• Cambridge books online
• Cambridge studies in public opinion and political psychology