Australian Women in Advertising in the Twentieth Century

Resource Information

The work Australian Women in Advertising in the Twentieth Century represents a distinct intellectual or artistic creation found in European University Institute. This resource is a combination of several types including: Work, Language Material, Books.

Label

Australian Women in Advertising in the Twentieth Century

Statement of responsibility

by Jackie Dickenson

Creator

• Dickenson, Jackie

Subject

• History
• History, Modern
• Industries
• Islands of the Pacific -- History
• Social history
• Civilization -- History

Language

eng

Summary

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.--

Assigning source

Provided by publisher

Image bit depth

0

Literary form

non fiction

Nature of contents

dictionaries

Series statement

Springer eBooks.