European University Institute Library

The fortune at the bottom of the pyramid, eradicating poverty through profits, C.K. Prahalad

Label
The fortune at the bottom of the pyramid, eradicating poverty through profits, C.K. Prahalad
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrationsmaps
Index
index present
Literary Form
non fiction
Main title
The fortune at the bottom of the pyramid
Nature of contents
bibliography
Oclc number
316017704
Responsibility statement
C.K. Prahalad
Sub title
eradicating poverty through profits
Table Of Contents
Pt. I. Private sector and poverty : progress during 2004-200 -- Pt. II. The original text of the book -- The market at the bottom of the pyramid -- Products and services for the BOP -- BOP : a global opportunity -- The ecosystem for wealth creation -- Reducing corruption : transaction governance capacity -- Development as social transformation -- Pt. III. CEO reactions to the concept and the book -- Pt. IV. Case studies and CEO comments -- Pt. V. Video clips (on CD and www.whartonsp.com/Prahalad)
Content
Mapped to